How To Get More Followers on Instagram
Activate more followers on Instagram - with pious wishes alone, unfortunately, it is not enough in social media marketing. In order for your strategy to work, it must be clearly defined, sketched in stages and verifiable. Key indicators provide you with key indicators (key performance indicators, or KPI for short) that form the basis of your decisions. Because the evaluation and interpretation of the data obtained with KPI ensure that you can optimally adapt your strategy to your target group.
If you regularly publish posts and stories on Instagram, you can use the KPI to optimize your campaign. Important key figures on Instagram are, for example:
• The number of impressions that your posts receive.
• the number of likes and comments.
• The range you achieve.
• the number of your followers.
• calling certain hashtags.
This data can be measured - and this data can be used to gain more followers on Instagram because the key figures show you objectively
• to which posts and hashtags your target group actually reacts.
• what she interacts with and
• which contributions are less well-received.
The next step in your social media strategy is to adapt your posts to the interests of your followers. Perhaps your target group likes a particular model best that presents your fashion? Perhaps you are most likely to react to witty representations or feel animated by slightly provocative questions to comment on your contribution?
Does your data analysis result in a new, clear trend? Then follow him or strengthen him. Keep in mind that you cannot have any influence on all indicators. If your account is set to "public", which should be a matter of course for a company, users can also see your posts without having subscribed to them. So you may already have a lot more followers than the numbers show. Then the next step is to get the procrastinators on board!
How this works is clear when you look at the typical user behavior in social media. The most likes are those who already have many active followers. Logically, you could think that if you have a lot of followers and are very popular, it is easier to gain new followers and likes.
But it's not that simple. Because what even experienced online marketers often overlook is that users not only follow the contributions of one company, but primarily other followers. We call this the follower effect: If we see a post that has already received 100 likes, we tend to like it too. If we perceive the same contribution without having received any likes so far, we also pay less attention to it.
It is no different from the number of followers an account has to have. The more followers you can show, the more followers. Here too, psychological moments play an important role. It is therefore worth considering the number of followers in your KPI analysis.
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